What Font Should You Use For Your Book?

One of the most common questions asked by would-be self-publishers who are intent on designing and typesetting their book themselves is, “What font should I use?”

I’m always relieved when somebody asks the question. At least, it means they’re not just blindly going to use the ubiquitous default fonts found in most word processing programs.

However, there is almost no way to answer the question. It’s like asking, “What’s the best car model for commuting to work everyday?”

You’ll get a different answer from almost everyone you ask. And they might all be correct.

I am willing to offer one hard-and-fast rule, however: don’t use Times New Roman or Times Roman. That will brand your book as the work of an amateur at first glance. And there are other, very practical, reasons for not using it. Times Roman and Times New Roman were designed for the narrow columns of newspapers, originally for the London Times back in the 1930s. Today, almost no newspapers still use it. How, or why, it became a word processing standard, I have no idea. The font tends to set very tight, making the text block on the page dense and dark.

Here are two caveats before proceeding to few recommendations:

  1. The typeface you choose may depend on how your book will be printed. If you look closely at most serif fonts (like Times), you will notice that there are thick and thin portions of each letter. If your book will be printed digitally, you should steer away from fonts with segments that are very thin. They tend to become too faint and affect readability.
  2. Don’t get carried away with the thousands of font choices available. Most are specialty fonts suitable for titles, headlines, advertising, emotional impact, etc. And never use more than a very few fonts in a single book — we usually choose one serif font for the main text body, a sans serif for chapter titles and headings within the chapters. Depending on the book, we may select a third font for captions on photos, graphics, tables, etc. (or maybe just a different size, weight, or style of one of the other two). We may select a specialty font for use on the front cover for the title and subtitle.

For 90% of books, any of the following fonts are excellent choices:

  • Palatino Linotype
  • Book Antiqua (tends to set tight, so you may have to loosen it up a bit)
  • Georgia
  • Goudy Old Style
  • Adobe Garamond Pro (tends to have a short x-height, so it might seem too small in typical sizes)
  • Bookman (the name sort of gives it away, doesn’t it?)
  • Century Schoolbook (tends to be a bit wide, creating extra pages)

You need to look at several paragraphs of each font to see what, if any, adjustments you may find necessary in things like character spacing and kerning. You want to avoid little confusions, like:

  • “vv” (double v) that looks like the letter “w”
  • “cl” (c l) that looks like the letter “d”

Such things can make the reading experience annoying.

If you ask other designers, you will likely get other suggestions, but I wouldn’t be surprised to see at least some of the above included in their recommendations.

You may run across some books with more unusual font choices, but there are often good reasons for it. Maybe the book is a humor book for which the designer chose a lighthearted font, for example. Such decisions should be made with care and thoughtful consideration for the effects on readability.

Never decide on your font or font size based only on viewing how it looks on your monitor. Most trade paperback books are printed in 10 or 11 point size, but some fonts require larger – or even smaller – sizes. If 12 points looks too big and 11 too small, you can try 11.5 – no need to stick with integer sizes. You might be surprised how much difference a half-point (or even a quarter-point) can make on the overall “feel” of the page.

You also have to decide on appropriate leading (pronounced like the metal), which is the distance from the baseline of one line of text to the baseline for the next line, measured in points. The result is usually expressed as a ratio of the font size in points to the selected leading in points. So, you might say you have set the body text in Georgia 11/14 or Bookman 10/12.5 (11-point size with 14 points leading and 10-point size with 12.5 points leading, respectively).

Word processing programs tend to work in decimal inches, forcing you to convert leading from points into inches. A standard point is equal to 0.0138 inches. Professional typesetting/layout programs (like Adobe InDesign) allow you to use points and picas to define all type measurements and settings. although you can also specify those settings in various other units (including inches).

Typically, book designers will develop more than one design for each book’s interior, using different fonts, sizes, and leadings. They should typeset a few pages of the actual manuscript and print them out with the same page settings they plan to use in the final book (e.g., 6″ x 9″ pages). This allows the client to compare them side-by-side and evaluate them for readability and overall look.

And don’t forget your target audience. Very young readers and very old readers do better with larger type. Books that are very textually dense with long paragraphs frequently need more leading and a wider font.

Ultimately, you have to choose based on what your gut reaction is to the typeset samples. It never hurts to ask other people to read it and tell you if one option is easier to read than another.

If you want to gain an appreciation for typography and how to make appropriate design decisions, I recommend the following excellent books:

The Complete Manual of Typography by James Felici

The Elements of Typographic Style by Robert Bringhurst

Book Design and Production by Pete Masterson

For those who insist on using Microsoft Word to typeset books, you really should buy and study Perfect Pages by Aaron Shepard. He is the reigning guru of how to do it.

It is far better to buy professional layout software and then learn all you can about typography and how to apply those principles to book design…or to hire a professional to do for you. The latter course will leave you more time to develop a dynamic marketing plan for your latest book and start writing your next one!

Benefits of Free Classified Ads

Of late there has been a much debate on relevance and usefulness of Free Classified Ads from the business perspective. Free classified ads are a sort of boon for small businesses who cannot afford to pump up large bucks into other forms of paid advertising.

Hands down, a classified ad is the cheapest way to spread the word about your company in order to connect with your potential audience. On the whole, below are some general benefits of using classified sites for advertising.

So, are they really useful? Yes, they are useful. But there is a catch; it depends on your requirement.

Time and Money:

While you can post your ad for free in many sites, the cost to access the popular classifieds sites which attract traffic is not costly too; in fact, it is nothing in comparison to the ROI it entails. Moreover, posting an ad is a simple process that doesn’t demand a lot of time. A simple ad copy is all you need.

Simple and Easy:

While other forms of internet marketing techniques demand a dedicated time and effort, classifieds posting is as simple and easy it can be. Preparing an ad and posting it could be a manual job,but there are sites which automates this process for you; Some of them even help you in preparing a better ad copy specific to each type of posting.

Reachability:

Targeting a good number of sites carefully selected depending on the context of the service, an online business can enjoy a tremendous reachability through classifieds. True that you need a good quality of sites to achieve that, as we have discussed before, access to such sites is cheap too.

High Return on investment:

Not only because it is very affordable but also due to its inherent nature of getting the word out a quality pace, Classified ads offer one of highest return on investment among other internet marketing strategies.

As we have said at the start of this post, though Classified ads seem like the best choice among all its counterparts, but it depends on the requirement of the user. While each method has its own set of positives and negatives and is suitable for particular type of strategy,we can say that Classified ads are the safest possible option to get a considerable exposure.

Most people who visit a classified site are search of the services, so as a service provider it is the best place to feature your advert. All you have to do is choose a good site that attract a lot of traffic and write an attractive ad copy.

Different Types of Computer Repair Services

Our dependency towards technology is increasing day by day. Even a minor problem in the operating system disrupts our life and hampers our work. With the development of new technology, there also comes many technical problems such as virus infections, spyware attacks on the operating system, networks issues, and hardware failures. Therefore, fast and efficient troubleshooters are always needed to fix all your technical problems without disrupting your work.

With the indispensable use of computers in our daily lives, we can not imagine encountering an issue that will leave us without our personal computers thus; we seek to have the computer service immediately. But due to the busyness of life, it is not possible for us to go to a computer service centers every time and get the system repaired leaving you days without a computer. Seeing today’s need, there are many efficient and fast troubleshooters available online that will solve your problem in a fraction of time. Many of us don’t understand need for professional computer repair services and try to solve the system related problem by themselves. Before going to any of the computer repair service sites, it is very important to be aware of the various types of services that are offered by the computer repair service centers:

1. IT services like network installation and configuration (LAN/WAN setup).

2. Virus & spyware removal. Installation of anti-virus software for a proactive approach to external attacks.

3. Hardware repair: Laptop/Mac/PC, printer, scanner, motherboard; CD/DVD ROM installation etc.

4. Problems related to Website development and presentation, graphic designing

5. Firewall and email security setup.

6. Windows OS installation and troubleshooting

7. Data backup and recovery

8. Tutorials to employees for solving small problems in-house

So, These are some of the services offered by the service providers. Before hiring any of the online computer repair services, it is very important to check the various types of services offered by them. So that you do not need to switch to different computer repair services sites for different services. It is also very important to check that there is a team of expert technicians for solving computer related problems individually, as this will help in solving the problem fast and efficiently. It is better to switch to such online computer repair services that avail you with the guarantee of fixing the problem fast else money back. As such, promises will pressurize the technicians to work efficiently and fix the problem quickly.

Financial Education Services Review

Financial Education Services also known as FES is headquarter in Farmington Hills, MI and has approximately 200 plus employees worldwide. The majority of the services offered by FES are proprietary products developed by FES. There are as well some partnerships most notably, LifeLock the number 1 provider of identity theft protection.

The founders of this company, Mike Toloff and Parimal Naik come from a very successful background relating to the financial services industry and over the last 9 plus years have taken what was once an operation ran from a small back room in a shopping mall to a state of the art facility with representation across the country

Financial Education Services Products

Today’s market place demands products that will not only help consumers reenter the market place but as well help to educate them on important factors related to financial literacy that were never taught during formal educational years.

It is this combination of products, service and education that has helped FES to become a powerhouse in the market place today and what separates them from there competition. When you educate your customer base you have a potential for not only referral business but as well retention of existing clients.

Financial Education Services products consist of Credit Restoration, Positive Credit Building, Pre-Paid MasterCard, Wills and Trusts and the inclusive FES Protection Plan Membership that includes previous mentioned services along with DebtZero (Debt Pay-off System) and My Financial Lockbox.

Financial Education Services Business Model

The business model or distribution of these financial services is delivered through a network of independent distributors or what FES refers to as “Agents”. Agents are compensated for the sale of these products and also have the ability to build teams of agents and receive overrides and bonuses based on their team production.

The business model is a form of MLM or as more commonly referred to as Network Marketing. The unique thing about the FES model as that agent’s can opt to simply sell the products and not participate in the team building aspect of the business although to maximizes the compensation plan you will want to participate in both sales of products as well as team building.

Is Financial Education Services Right for You

Well let’s examine the facts; it is estimated that over 50 million Americans have less than a 599 credit score (Sub-Prime Credit), 90% of the population does not have a will and trust combination, the average consumer household debt is approximately 20K with no plan in place to pay it off and identity theft is the fastest growing crime in America. With that being said, it’s almost a certainty that most people know someone that can use the services that Financial Education Services provides.

The most likely candidates for the FES business opportunity are professionals in the financial services industry such as mortgage brokers and Real Estate professionals. There has also been a recent surge in interest from the insurance industry.

This opportunity just like any other home based business is great for anybody looking to enter the network marketing industry. There are no license requirements for the agents since FES is licensed and bonded in all 50 states including Puerto Rico.

The bottom line is if you’re the type of persons that needs the services offered by FES, will to sharing products that can benefit others or enjoy working from home than the Financial Education Services opportunity could be right for you.